Behind The Design: Alfa Romeo CollectionFriday May 19, 2017
Hawes & Curtis has partnered with Alfa Romeo, one of Italy’s most renowned automobile companies, to create exclusive one-off pieces. We caught up with our Head Designer, Kate Regan, to discuss the inspiration behind the collection, her passion for design and why quality is key…
“The bespoke one-off pieces are inspired by the Alfa Romeo Giulietta’s refined elegance. From the carbon effect headlights to the distinctive alloys, the Giulietta highlights an Italian passion for performance and style. I wanted the collection to capture that passion and push the boundaries of design.”
“The collection features a one-off suit which nods to Alfa Romeo’s Italian heritage. The suit is inspired by Giulietta’s exquisite design features including the honeycomb grille which is reflected in the jacket’s mesh lining. The alloys have been created into a bespoke print for the sleeve lining and the characteristic red highlights along the bumper are reflected in the contrast stitching and red trim on the jacket."
"The charcoal grey suit material is made from luxurious Italian wool, combined with a water resistant finish to create our first ‘all-weather’ high performance product. The exterior of the high-performance suit stemmed from the Giulietta’s unique DNA driving mode selector, which allows the drivers to seamlessly adapt the car’s driving capability to handle all weather conditions, just like the suit itself."
“Hawes & Curtis and Alfa Romeo share a long heritage of over 100 years of contemporary design, innovation and high quality craftsmanship so this collaboration was a natural fit for us. Our spring/summer 2017 collection celebrates great British design and I looked back at the fashion trends from our archives for inspiration. Since pioneering the first backless evening waistcoat to creating the renowned Windsor collar for the Duke of Windsor, Hawes & Curtis has been at the forefront of British design for more than 100 years.”
MADE TO LAST
“I wanted the limited edition pieces to reflect the brand values of both Hawes & Curtis and Alfa Romeo, so the new collection is innovative, luxurious and the epitome of style. I designed it specifically for corporate professionals who appreciate sleek design, attention to detail and impeccable quality.”
“The interiors of the Alfa Giulietta have been crafted with high quality materials such as the new Italian design upholstery and the matte black grain dashboard. Engineered with meticulous attention to detail, the charcoal grey suit material will be made from luxurious Italian wool with modern technology to create a high performance product. It is cut with a contemporary slim silhouette and finished with carbon buttons.”
“Completing the high-end, bespoke look is an array of essential Giulietta accessories. The limited edition ties and pocket squares are made from pure silk and they subtly feature design details found on the Giulietta, such as the pattern of the alloy design. In addition, the lapel pin, cufflinks and tie slide all feature the iconic Alfa Romeo logo.