Hawes & Curtis unveils rebrand in time for AW17 campaign launch
London 22nd August 2017
Hawes & Curtis has launched a new brand identity, which came to market in the ‘Timeless Style Since 1913’ campaign for Autumn/Winter 2017, marking the first major rebrand in its 104-year history.
The Autumn/Winter 2017 campaign draws on the notion that style is eternal whereas fashions may change from decade to decade. Since Hawes & Curtis was founded in 1913, the Jermyn Street shirtmaker has designed timeless tailoring that transcends trends.
The new collection is a fresh take on Hawes & Curtis’ iconic styles. Simple, timeless and beautifully crafted designs are combined with cool sophistication to create classic essentials for today.
With a premium, atmospheric look for Autumn/Winter 2017, the new campaign kicks off with a streamlined website which has been redesigned with the customer in mind. Inspired by Hawes & Curtis’ original crest, the logo has also been sensitively updated with modern typography whilst still nodding to the brand’s heritage.
Touker Suleyman Hawes & Curtis CEO said: “The relaunch celebrates the rich heritage and bright future of Hawes & Curtis. The new identity marks an exciting time for the brand.”
The Autumn/Winter 2017 campaign and rebrand launched on the 17th August.