Behind The Scenes – Autumn Photoshoot
Our latest photoshoot sets the tone of a fast pace of life in iconic London surroundings, requiring impeccable wardrobe essentials. Here's an exclusive look behind the scenes.
Shad Thames is a historic riverside street right next to Tower Bridge. This location was chosen because it depicts London without being cliché. With the beautiful cobbled streets and old bridges, this unique setting was the best place to showcase our diverse range of products.
The second location was the Thames beach which is a truly atmospheric and evocative setting. When the tide goes in, it creates a fantastic textured background. The distinct green tint of the Thames contrasts with our new collection’s blue palette.
The models chosen had worked together before so there was excellent chemistry. This was integral in creating the relaxed, jovial feel of the shoot.
The shoot at the Thames beach was deliberately timed to take place when the tide was out. Unfortunately the tide went out a lot later than expected, so we had to improvise. This resulted in some fantastic images next to the water.
The British weather also wasn’t on our side. This is always a challenge when shooting on location in the U.K. We overcame the elements with some creative umbrella shots which ended up looking amazing. London wouldn’t be the same without a bit of rain!
The new collection is timeless yet contemporary and extremely versatile. We have a fantastic range of shirts, formalwear, outerwear and accessories. The shoot demonstrates how you can create very distinct looks with core pieces thanks to styling and accessories.
Discover the full collection in stores and online now.