Hawes & Curtis harks back to royal heritage with Lord Mountbatten in new film Viceroy’s House
London, Tuesday 14 February 2017
British heritage brand Hawes & Curtis is partnering with Pathé Films to co-promote the film Viceroy’s House. Hugh Bonneville stars as Lord Mountbatten opposite Gillian Anderson as Edwina Mountbatten in Gurinder Chadha’s film Viceroy’s House, in cinemas nationwide March 3rd. Viceroy’s House in Delhi was the home of the British rulers of India, but after 300 years, that rule was coming to an end. For six months in 1947, Lord Mountbatten, great grandson of Queen Victoria, assumed the post of the last Viceroy, charged with handing India back to its people.
Hawes & Curtis, the classic tailor, has served royalty and aristocracy since 1913, including Lord Mountbatten . Hawes & Curtis dressed Lord Mountbatten for most of his life and he introduced members of the Royal Family to the brand, including Prince Philip who went on to grant Hawes & Curtis a Royal Warrant of Appointment.
Under the current SS17 campaign ‘Great British Design Since 1913’, the Jermyn street shirtmaker has partnered with Pathé to co-promote the film and showcase its phenomenal heritage and product design, which has long been acclaimed by famous customers including the Duke of Windsor, Cary Grant and Fred Astaire.
Hawes & Curtis CEO Touker Suleyman says: “As soon as Pathé approached us about Viceroy’s House, we knew it was a natural fit for us. Lord Mountbatten was one of our most renowned customers and after seeing the film, we were inspired to curate a capsule collection that would educate our customers about the brand’s longstanding heritage.”
Chris Besseling, Pathé UK, Director of Marketing added: "Viceroy's House tells a powerful true story about a key moment in history - so we are delighted to be working with a prestige brand like Hawes & Curtis that has such a strong heritage as well as a personal connection to the characters portrayed in the film. The partnership with Hawes & Curtis will help us bring this important story to audiences nationwide as we celebrate the 70th anniversary of India's independence and the founding of Pakistan in 2017."